Lightweight, yet solid architectural structures with a strong aesthetic impact and designed for a limited installation are becoming more common for outdoor areas of trade fair districts, city squares, art galleries, historic buildings and in general, places that do not allow for the construction of permanent structures. They are actual temporary structures set into the urban fabric and placed in locations featuring a steady stream of people. These temporary pavilions and shops, often designed by internationally recognized architects, represent a spreading trend and a new and efficient marketing action. Publistand, aware of the communicative impact of these spaces, creates “made-to-measure” temporary buildings serving as highly effective architectural “commercials” that can be erected in both trade fairs and in the most diversified urban environments.
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